mPress Graphics

It started with words associated with printing and impressions. Be it engraving or embossing, offset, foil stamping, or die-cutting, we are referring to impressions on paper. The core business for this company revolves around stationery and therefore refers also to first impressions made by presenting a business card, or receiving a first letter. From there it was a short step to the name "Impress", because it implied both kinds of impressions and contains the word "press". However, "Impress" was already taken. The next best name was mPress, still making it possible to play games with the letter "i" in front of the logo.when desired. It also implies the word empress, a female emperor, which wasn't all wrong either, since Maggie Schneiderman was most likely to inherit the business eventually. Of course the "m" also stands for the em space, a typographic measurement (the width of the "lower case letter "m" in any given typeface). The task then was to convey all that visually and create a unique and playful logo which could reproduce in a variety of sizes and printing techniques.

You may also like

ACE American Cinema Editors
2011
National Parks of New York Harbor Gala Invitation
2014
Canal 13, Buenos Aires, Argentina
2011
Barneys New York
2011
Birmingham Museum of Art
2011
University of Pennsylvania, Philadelphia
2016
Reflection Holiday Card
2011
Logo 2000, International Design Forum
2010
RFE/RL in Prague
2011
Toulouse Lautrec 100
2010
Back to Top