LIIF, Low Income Investment Fund

When it comes to creating meaningful opportunity for low-income people and communities, few non-profits have achieved as much as the Low Income Investment Fund. To give them a brand identity on a par with their achievements, while sublimating the “low” in their name, a new logo was designed based on their initials, then attached to a tagline that clearly states their benefits. To express growth plus the stability essential to the financial sector, a green to blue color palette were chosen. The sans serif letter forms rise in an upward progression from light yellow-green to dark blue to convey growth, while the dots and connecting crossbars reinforce support for individuals and families. For continuity with collateral items, the color scheme and logo elements were applied in playful ways to stationery items and folders.

You may also like

Multiple Star Holiday Card
2011
Which came first?
2011
Time Warner and Time Warner Cable
2011
National Parks of New York Harbor Gala Invitation
2014
Blazer Travel Poster
2012
LOGO Brands
2017
LOGO Brands
2017
AGI Congress in Paris
2010
Crane Business Papers
2011
New York is Dance
2010
Back to Top