CUNY Graduate Center Brand Identity System

The Graduate Center City University of New York With over 10,000 doctorates awarded since 1965, The Graduate Center/CUNY fosters advanced graduate education, original research and scholarship, innovative university-wide programs, and acts as a cultural resource for the general public. For it’s 50th Anniversary, the Graduate Center decided to update their identity. The new wordmark captures the essence of The Graduate Center’s place at the apex of the world’s largest public urban university, and the leadership it has achieved in research, scholarship, and doctoral education. The city skyline created by the name rising vertically from the base of the City University of New York underlines its urban character and gives the logo a distinctly aspirational quality with its upward orientation.


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