The National Campaign for Hearing Health, sponsored by the Deafness Research Foundation, Washington, DC.
The Deafness Research Foundation, committed to curing and preventing all forms of hearing loss, has created a nationwide outreach to eliminate deafness with baby testing, cochlear implants and other hearing devices.
The complete identity program includes animation, sound effects, print material and direct mail. The print material is currently in circulation to doctors, hospitals, and as literature disseminated by baby food manufacturers.
The symbol, a red dot, makes the ear the essential target of the campaign. The dot is surrounded by concentric sound waves and the interpreted profile “family” of a baby, child, a mother and father, representing all age groups affected by hearing loss. The design informs the spirit and design style of all the elements of the program.