The Bond Market Association

The Bond Market Association represents the largest securities markets in the world: an estimated $48 trillion in debt markets. The organization has always had the scale of a formidable player, but was traditionally hampered by a long name and a low visibility. The name was reshaped into a block, so that the whole forms a logotype. This gesture symbolically conveys a growth spike on a chart, while taking advantage of the increasingly length of each word in the name. The words are then aligned on the right with “The Bond Market” set in bold and placed within a dark green square, further suggesting an upward trend-line. A unified, memorable identity, managed globally through a graphic standards manual, now appears in print, on the website, as signage, and across an extensive publications system.

You may also like

National Parks of New York Harbor
2011
National Parks of New York Harbor Gala Invitation
2014
Hillier Architects
2011
STOP AIDS
2010
Conrad Hotels
2011
Signature Theater
2016
Protect & Preserve our Planet
2010
Centro de Convenciones de Cartagena
2011
Diversity
2010
Multicanal, Artear, Argentina
2011
Back to Top