Mercy Corps was originally founded as a short-term relief fund to help Cambodian refugees. Over the ensuing 25 years, it has evolved into an international relief organization with programs in more than 30 countries, ranging from disaster relief to long-term development. Mercy Corps is about reaching those people who transform their own communities against impossible odds. The identity was designed with Mercy Corps’ new tagline, Be the Change, in mind, and embodies the freedom, growth and transformation at the heart of their mission. The completed identity was introduced in a televised public ceremony in June, 2005.