“The New Victory Theater restores 42nd Street with the vitality of kids performances.”
—New York Times
“This restoration has given a new life force not only to a building, but an entire community.”
—American Institute of Architects, Honor Award
The New Victory symbol was created in collaboration with New York City school children. We developed the concepts with the active involvement of the theater’s most important constituency children.
Graphics were applied to printed and promotional items, as well
as to show tickets, advertisements, clothing, fund raising materials, web applications, and stationery, all evoking the singular dynamism of Times Square.