In an increasingly crowded landscape of brands, a clear and distinct visual identity is one of an organization's most important assets. To grasp the function and value of a visual identity, it is important to recognize that every organization has a public face - an aesthetic that communicates the character, function, and values of the brand.
This identity is communicated and manifested through both print and digital touchpoints. These touchpoints include our corporate stationery, emails, brochures and reports, presentations, retail displays, sponsorships, and other visual displays.
Each of these elements communicates with the target audience in a way that contributes to the overall impression people have of the organization. The resulting impression and the net effect is our brand identity, and is one of the most valuable assets we possess.
The new brand identity program for Logo Brands was designed by Steff Geissbuhler and established to strengthen all visual communication throughout the organization; to project its core mission, values and services; and to distinguish it from its peers and competitors.
The graphic standards guidelines are the basic working tools and specifications intended to assist all who are responsible for the implementation and control of the new brand identity. Adhering to the graphic design standards will ensure continuity, a high standard of quality and a clear, consistent identity for Logo Brands in our competitive marketplace.
Tim Watson, VP of Marketing & Creative, Logo Brands, Inc.