Hypertherm is a manufacturer of plasma and laser cutting equipment and systems used for cutting through steel and other metals. The simple horizontal cut through the bold, red, italic lettering illustrates the speed, nature and performance of the products.
A freestanding steel blade greets the visitor to the headquarters building. The logo is cut out of a thick steel plate, using Hypertherm equipment. In addition to being a handsome, see-through sign, and casting a right-reading shadow, it also conveys the essence of the Hypertherm brand.