New York Public Library

To celebrate the library’s one hundredth birthday, the firm created a new identity program and related centennial graphics. The new image projects the library’s importance into the 21st century: its physical expansion, its great archive of knowledge and information, and its enhanced accessibility via new technology. The letter forms are derived from, and suggest, the vast range of holdings in the Library’s collections—from ancient manuscripts to on-line services. The celebratory program included stationery, press kit, invitations, posters, signage and promotions. A comprehensive banner program marks the main library, in addition to its four research and eighty-two branch libraries.

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