Hypertherm

Hypertherm is a manufacturer of plasma and laser cutting equipment and systems used for cutting through steel and other metals. The simple horizontal cut through the bold, red, italic lettering illustrates the speed, nature and performance of the products. The cut through the initial “H” also forms a reversed-out “T”, which stands for the second part of (Hyper)Therm and can be used as an abbreviated name and trademark. The lower case “y” was substituted with an upside down “h” to lend unity to the name. The identity included a freestanding exterior sign for the headquarters building, with the logo cut out of a thick steel blade using Hypertherm equipment, packaging for parts, equipment marking, brochures and advertising formats, newsletters and service pins.

You may also like

STOP AIDS
2010
Portfolio Center
2010
New York is Museums
2010
Time Warner and Time Warner Cable
2011
Protect & Preserve our Planet
2010
Logo Brands
2017
"Pocket Naturalist" Guides for Waterford Press
2015
Centro de Convenciones de Cartagena
2011
Lenticular Holiday Card
2011
Calamos Asset Management
2011
Back to Top